Every team member — including the front office staff, dentist, hygienist, and dental assistant — has a role in guiding patients through the whitening process. By working together, you and your colleagues can introduce whitening treatment options, identify ideal whitening candidates, educate patients about whitening, and answer any questions patients may have. By supporting each other and working as a team, your patients will be more comfortable and informed throughout the process.
Course Objectives:
- How to integrate whitening into all treatment plans, small and large (Esthetics, Orthodontics, or Restorative.
- Talk tracks will establish an open and detailed conversation with patients about their current habits to assess which treatment options patients will be most compliant with.”
- How do you establish who will lead your whitening program to create consistency, tracking, and follow-up to monitor results and gain successful outcomes.
- Outline and understand the various whitening options offered in your practice (in-office vs. take-home kits and differentiate services by cost, duration, and results.
- Talk tracks to establish an open and detailed conversation with patients about their current habits to assess with which treatment options patients will be most compliant.”
- Marketing strategies to promote the whitening menu include subscriptions, touch-up sessions, and whitening maintenance.
Published March 20, 2025. Credit valid for three (3) years from Published date.
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Shannon Pace Brinker, CDA
Shannon Pace Brinker, CDA, is a national and international speaker, published author and practicing dental assistant for over 30 years. She has published over 200 articles in regard to clinical application and taught thousands of dental assistants across the U.S. and Canada. She has her own publication for dental assistants “From Our Side Of The Chair”®. She has started one of the first online platforms designated for dental assistants called the Academy of Chairside Assisting®. Shannon and her team of dental assistant trainers have taught over 60,000 dental assistants over the last six years on clinical application for the dental assistant. Shannon has taught at the Nash Institute, Dawson Academy, and Spear Education, instructing through both lectures and hands-on programs. Shannon has a column in Dental Product Report for team evaluation of dental products and materials.
